In the reseller channel, success often hinges on the quality of the partnerships behind the scenes. Whether you’re an IT provider managing hundreds of remote sites, or a communications specialist delivering cloud-first voice solutions, the operational pressure is the same: customers expect everything to “just work”.
At Cerberus Networks, we’ve spent nearly two decades designing a service portfolio that does exactly that for our partners.
Since 2006, we’ve remained proudly independent, engineering-led and focused on the needs of businesses that rely on connectivity. That approach has been recognised consistently: we’ve been a finalist or winner of the ISPA Best Business ISP Award every year for the past five years. But awards are only a result of the real work—building a platform that enables our partners to deliver more value with less friction.
Building a Platform Designed for Distributed Customers
One of the biggest challenges for resellers today is the proliferation of distributed estates: retail locations, remote offices, pop-up sites, field teams and IoT deployments that all need reliable connectivity, security and visibility.
Our network services were built with exactly these environments in mind:
TR-069 Router Management
Zero-touch provisioning and remote configuration at scale. Partners can deploy routers across dozens—or hundreds—of locations without manual on-site intervention.
DNS Protect
A simple, network-level way to add security for every site. It gives partners a managed layer of protection against malware and phishing, without complex endpoint tooling.
NetSTATS
Estate-wide performance visibility. Instead of waiting for incidents, partners gain proactive insight into latency, packet loss, jitter and throughput across every customer location.
These services aren’t bolt-ons—they’re core enablers. They give partners leverage: the ability to manage and support far more customers with far less operational complexity.
4G/5G Failover: Resilience Without the Complexity
For partners supporting customers with business-critical workloads, uninterrupted connectivity isn’t optional; it’s the baseline expectation. Broadband services with optional 4G and 5G failover ensure continuity even when the primary circuit goes down – using the same IP addresses.
Our mobile failover options give resellers:
- rapid failover to 4G/5G when the primary service drops
- IP address continuity
- seamless return to the main circuit once restored
- a single supplier and support path for both wired and wireless resilience
- consistent deployment across all customer sites, thanks to TR-069-configured routers
For distributed estates—retail, hospitality, logistics, healthcare—this level of resilience protects revenue, operations and customer experience. And for resellers, it removes the complexity of separate SIM, router and connectivity suppliers.
Connectivity Choice Without Compromise
For many channel partners, the biggest blocker to growth is the patchwork of networks available in the UK. Coverage varies. Fibre availability is inconsistent. Customers want predictable connectivity, and the reseller is left stitching together solutions.
Because we connect to multiple full-fibre networks—including G.Network in London, Faster Britain, Openreach and others—we give partners a unified way to deliver everything from broadband to 10Gbps Ethernet across the UK.
One relationship, one ordering path, one support experience. But with real technical diversity and resilience behind it.
This model allows partners to:
Win more deals with more fibre options in more postcodes.
Standardise delivery even across different underlying networks.
Scale confidently, knowing their supplier won’t limit them.
Example 1: A Partner Supporting a Retail Estate Across the UK
A reseller recently deployed connectivity to a 90-site retail customer. Traditionally, that would have meant:
- multiple carriers
- inconsistent router setups
- no unified monitoring
- slow, manual failover solutions
By using Cerberus Networks, they delivered:
- uniform router configuration via TR-069
- DNS security across all locations
- a mix of full fibre options to eliminate coverage gaps
- 4G failover on all sites, giving resilience across the entire estate
- proactive performance monitoring through NetSTATS
The result: fewer incidents, fewer escalations, and a stronger relationship with their end client.
Example 2: An IT Provider Delivering Managed Voice and Cloud
Partners offering hosted voice or cloud services depend heavily on the underlying network. Any outage becomes their problem.
By adopting Cerberus Networks’ managed connectivity, they gained:
- business-grade FTTP and Ethernet with assured SLAs
- QoS-ready circuits optimised for voice workloads
- 4G/5G failover for continuity during outages
- enhanced monitoring and reporting
- support aligned to multi-service, multi-site environments
This combination lets partners deliver a high-quality managed service while reducing operational overhead and risk.
Why Resellers Choose Cerberus
Reseller relationships thrive when the provider behind the scenes is reliable, expert and easy to work with. Our independence means no distractions, just a focus on engineering excellence and partner success.
Resellers choose Cerberus because we:
- combine deep technical expertise with accessible, high-touch support
- offer services that genuinely reduce operational load
- provide network diversity that helps partners win more business
- engineer solutions that scale with their clients
A Better Partnership for the Channel
As the UK moves deeper into full fibre, cloud-native services and distributed security models, partners need a foundation they can trust.
At Cerberus Networks, we’ve built our portfolio, our processes and our culture around supporting the channel. If you’re an IT or comms provider looking for a partner who helps you deliver more with less effort—and stands beside you when it matters—it’s time to talk.