If you’re an IT support company, a small MSP, or a comms reseller, the chances are you’ve looked at telephony at some point and quietly decided it wasn’t for you. Too specialist. Too much to learn. Too risky to take on when you’ve got enough on your plate keeping your existing customers happy.
We hear it all the time. And we understand it.
But we’d argue that the calculus has changed – and that resellers who continue to avoid voice are leaving behind a revenue stream that is more accessible, more profitable, and more strategically important than ever before.
Here’s why.
The Opportunity on Your Doorstep
Think about your existing customers. Most of them have a phone system. Many of them are still running hardware that’s ageing, or they’re on contracts with a supplier they’ve never really been happy with. Some are still on ISDN or analogue lines that are already being phased out by Openreach.
They already trust you. You already support their IT. You’re the first number they call when something doesn’t work.
Adding voice to your portfolio doesn’t mean winning new customers from scratch – it means deepening relationships with the ones you already have. And given how competitively we’ve priced the MyCloud Voice portfolio, you’re very likely to be able to offer your customers a direct cost saving compared to what they’re paying now. That’s true whether they’re still on an old hardware system, a legacy ISDN line, or even an existing VoIP service from one of the big players. We consistently come in better on price, which makes starting that conversation with a customer a lot easier.
Every new telephony customer you add represents recurring monthly revenue, on a fixed-term contract, for the life of that relationship. For a business used to the uneven rhythm of project work and hardware sales, that kind of steady, predictable income makes a real difference to cash flow and forward planning. The margins are good, you set your own prices, and you own the customer relationship.
A Stronger Position with Your Existing Clients
Supplying your customers’ telephony alongside their IT support makes you a more complete and more embedded partner. It reduces the number of suppliers your customer has to manage, simplifies their support experience, and means that when they want to make changes to their communications – adding users, opening a new office, changing how calls are routed – they come to you.
That kind of depth of relationship benefits everyone. Your customers get a more joined-up service. And you become an increasingly natural first choice whenever they’re thinking about their next technology decision.
Telephony Isn’t an Obscure Dark Art Anymore
This is perhaps the biggest misconception holding resellers back. There’s a perception that voice is somehow technically rarefied – full of arcane configuration, mysterious protocols, and specialist knowledge that takes years to acquire.
That world exists, but it isn’t the world your customers live in.
Modern cloud telephony is configured through web-based management portals designed to be straightforward and intuitive. Features like hunt groups, voicemail, call recording, auto-attendants, and time-of-day routing are all accessible through a clean GUI – no command line, no proprietary programming environment, no specialist hardware engineer required.
Free training resources are widely available online, and the Cerberus Networks pre-sales team is on hand to help you understand any configuration before you commit to a proposal. [EC1] [MR2]
If you can configure a managed switch or set up a Microsoft 365 tenant, you can learn to manage a cloud PBX.
You Don’t Have to Do It All Yourself
If you want to grow into telephony gradually, that’s absolutely fine. Cerberus Networks offers a flexible model that lets you take as much or as little of the technical work as you’re comfortable with, and hand off the rest to us while you build your confidence and your skills.
If you want to focus on the customer relationship and let us handle provisioning and initial configuration, we can do that. If you want to manage everything yourself from day one, we’ll support you at every step. If you’re somewhere in the middle, we’ll work out an arrangement that suits you.
The point is that you don’t have to choose between doing it all or not doing it at all. You can start wherever feels right and move at your own pace.
Billing Is Simpler Than You Think
One of the other concerns we hear from resellers is around billing – specifically, how to handle call charges and pass them on to customers accurately without it becoming a monthly administrative headache.
Billing couldn’t be simpler. You tell us your markup, and we do the rest. Alongside your own call data record showing your costs, we produce a separate CDR file for your customer with your markup already applied – ready to pass straight on. There’s no spreadsheet work, no manual calculations, and no risk of errors. It’s one less thing to think about at the end of the month.
There’s no black box, no dependency on a supplier’s billing portal to produce invoices on your behalf. You’re in control.
The MyCloud Voice Portfolio
To give you a sense of what you’d be selling, here’s a brief overview of the three products in the MyCloud Voice portfolio:
MyCloud Voice One is a simple, cost-effective PSTN replacement service – a single line solution that gives customers a reliable, feature-appropriate alternative to their old analogue or ISDN line, without complexity or unnecessary cost.
MyCloud Voice Business is a full-featured cloud PBX priced on a per-user basis, making it ideal for smaller businesses up to around 15 to 20 users who want a professional phone system with the flexibility and simplicity of cloud delivery.
MyCloud PBX is a dedicated PBX environment designed for larger deployments, typically where a customer has more than 15 users. Because it’s priced on a per-channel rather than per-user basis, it becomes increasingly cost-effective as headcount grows, with no penalty for adding users beyond what the call capacity demands.
Between these three products, we can accommodate almost any SME customer you’re likely to encounter – from a sole trader who needs a professional phone presence to a growing business with more complex requirements.
The Support Is There When You Need It
Cerberus Networks doesn’t operate a reseller programme and then leave you to get on with it. Our team is available for pre-sales support to help you scope, design, and price solutions for your customers. Once services are live, we’re here for post-sales support too – both directly and as an escalation path when you need technical backup.
We’ve built our reputation on being an engineering-led, high-touch partner for the channel. We’re small enough to care about individual reseller relationships and experienced enough to know how to make them work.
Time to Have a Conversation
If you’ve been sitting on the fence about telephony, now is a good moment to take a closer look. The PSTN switch-off is creating genuine urgency in the market – customers who haven’t yet moved to IP voice will need to, and many of them will be looking to their trusted IT provider for guidance on what to do next. And for those already on a VoIP system, the chances are we can do it better and cheaper.
That’s your opening. And we’re here to help you walk through it.
Get in touch with the Cerberus Networks team to talk through the MyCloud Voice portfolio and what a reseller arrangement could look like for your business. There’s no commitment required – just a conversation.